Irene always wanted to work in advertising because on the 80´s that was the coolest stuff you could see on tv that is why she graduated from the Complutense University of Madrid and specialized on direction and production.
First she worked as agency producer at DDB Madrid where she loved shootings and found a place where her little obsession for order found its right purpose (Ey! she is not crazy, her mother had her tested)
She quickly drew Garlic´s attention and joined them, that was 12 years ago and is still going strong. Now she is partner and handles everything that is important except for the barbecue
All this years of love for advertising have had many good things, despite her struggle to keep everything in order, for example she has won 25 Cannes Lions and also produced Holograms for freedom one of the most awarded campaigns of all times.