Founder & CEO


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Hans Brouwer (1962, Amsterdam) is an entrepreneur and a musician at heart. In the 90s he got involved in music composition & production for commercials and in 2000 Brouwer founded MassiveMusic. The company grew out to an international and award-winning music agency, with offices in Amsterdam, London, New York, Los Angeles, Tokyo and Shanghai. To this date MassiveMusic has sprinkled its melodic magic on the world’s biggest brands.

In the slipstream of MassiveMusic he founded a few other companies: Hesse Sound Studios (Berlin) and Sounds Like Publishing. Along the way he also put his time and energy in being an ambassador for Red Cross Amsterdam and a member of the supervisory board for the Metropole Orkest. 

In 2011 his entrepreneurship was rewarded with the Amsterdam Business Award. Since 2013 Brouwer became one of the co-developers and founding partners in the A’DAM Tower (formerly known as the Shell Tower Overhoeks in the north part of Amsterdam), alongside EDM and music festival pioneers Sander Groet and Duncan Stutterheim. Their aim is to make A’DAM Toren the musical & creative headquarter and must-visit vantage point of Amsterdam. In spring 2016 the long-awaited A’DAM Toren opened to the public. Whether it’s the revolving restaurant Moon, the breathtaking 360° observation deck LOOKOUT, the panorama bar and restaurant Madam, or the city’s members club for the creative industry A’DAM&Co., the multifunctional tower is considered the new home of collaboration and creation.

In 2017 Hans Brouwer was honoured to win the number 1 spot in the Adformatie100, the annual list of Dutch creative professionals ‘who are making a difference’ in the business.