TBWA\Media Arts Lab

Head of Integrated Production


Work →

Gemma is the Head of Integrated Production at TBWA\MAL London, recently having returned from Canada, where she was the Head of Production for The &Partnership.

Her career in advertising has been eclectic, with experience in theatre, documentary TV/cinema, pop promos, interactive digital, websites, print, music and even product design. Prior to MAL, Gemma worked at Droga5, Wieden + Kennedy, Fallon London and JP/TBWA Toronto, garnering awards from D&AD, Cannes Lions, The Webbys, The One Show and the British Arrows.

Her philosophy is to put the quality and craft of production at the forefront of projects and is always on the lookout for new talent and technologies to keep production fresh and relevant. Gemma believes in great storytelling, in any medium. As long as there’s a good story to tell, she’ll always find a way to get it told.