Frank Scherma is the president of @radical.media, a multi-disciplinary studio that creates some of the world’s most innovative content. Under his leadership, the company has produced and distributed award-winning projects in a variety of media including commercials, feature films, television, music programming, graphic and interactive design, applications for smartphones and tablets, exhibitions, events, and original photography, with offices in New York, Los Angeles, Berlin, Sydney and Shanghai. Scherma has been an innovative leader in providing advertisers with communications vehicles that link their brand messages to consumers.
In addition to collaborating with the world’s most prestigious brands, advertising agencies and the industry’s most talented directors in the production of traditional television ads, Scherma has produced award-winning television programs, feature films, branded content programming and digital content. Scherma has been honored with an Academy Award®, Emmys®, Golden Globe®, Grammys®, Webbys®, The Smithsonian Cooper-Hewitt National Design Award for Communication Design, two Palme d’Ors at the Cannes Lions International Advertising Festival, and just about every other accolade and trophy associated with the advertising and marketing industries.
Scherma has contributed significantly to Association of Independent Commercial Producers (AICP) and has successfully negotiated contracts for the AICP with the IATSE, the Teamsters and the Directors Guild of America.