Ferdinando Verderi is an Italian creative director based in NY. As Founding Member, Partner of Johannes Leonardo, Ferdinando has worked on stewarding global creative and strategic direction on brands that range from technology innovators to cultural Institutions, from Google to Diet Coke to Goldman Sachs to Yale University. From the agency start, Ferdinando envisioned a new type of creativity for the fashion and luxury industry which led him to in-depth partnerships with Chanel, Alexander Wang and Adidas Originals. Ferdinando and team’s work with Adidas Originals in the past 3 years has coincided with unprecedented company growth in both scale and relevance, and is some of the most awarded work in the industry.
Most recently Ferdinando has been working very closely with Versace on a brand repositioning which started with the Versace Tribute campaign in 2018, marking the beginning of a new chapter in the history of the house.
Ferdinando’ work has been awarded with the most prestigious accolades in the industry, among which The Grand Prix and numerous Gold Lions at Cannes International Festival of Creativity, the Grand Clios as well as numerous Clios, D&AD pencils, One Show Gold awards, among many others. In 2016, Adweek named him among the top 50 creatives of the year.