GUESTS

FEDERICO RUSSI
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FEDERICO RUSSI

LEO BURNETT

Chief Creative Officer

Mexico

Work →

I have been working with brands such as Gillette Latam, Corona Beer, Kelloggs, Koleston, HSBC, Pepsico, Johnson & Johnson, SONY, DIRECTV, Coca Cola, P&G, Huggies, Burn, BIC, Unilever, Government of Ecuador and many others.

My work was recognized in the most important Advertising Festivals around the world such as Cannes Lions, D&AD, Clio, FIAP, El Sol, Ojo de Iberoamérica, EFFIE,  EFFIE LATAM, One Show, London, Wave Rio  as well as in local festivals in Brazil, México, Ecuador, Guatemala, and Uruguay, winning more than 140 awards throughout his career.

I’m Uruguayan and started my career in 2005 at TBWA/Uruguay as a copywriter. Four years later I was General Creative Director at Key Advertising Uruguay. In 2011, arrived at Grey as the Creative Director at Maruri Grey Ecuador. During that time the agency won Cannes Lions awards for the first time in the country’s history. After that, I was invited by BBDO Guatemala to be Regional Creative Director of Central America and Caribbean.

In the end of 2013, I returned to Grey to be Creative Director at Grey Brazil working for local and Latin-American markets. In 2016 I was invited by Leo Burnett Mexico to be Executive Creative Director. In 2017 I was named CCO at Leo Burnett Mexico.