Born in Brussels and raised in Southern California, Eriks attended the University of California at Berkeley where he was captain of the water polo team, winning three NCAA National Championships. Eriks attended law school at Loyola Law School while training in water polo as a member of United States National Team, competing and traveling internationally. He is a current member of the California State Bar.
While studying law, Eriks fell in love with production. He started out producing low budget music videos, creating award winning work for major label acts such as Smashmouth, Sugar Ray, Barenaked Ladies, and Cypress Hill among others.
Krumins Executive Produced the short film Akihabara Majokko Princess which was screened in Takashi Murakami’s exhibit within Pop Life: Art in the Material World at the Tate Modern museum in London, Kunsthalle Hamburg, and the National Gallery of Canada. The short film starred Kirsten Dunst and was commissioned by, and in collaboration with, contemporary artist Takashi Murakami. Krumins was named to the original AICP.next committee and is currently an AICP National Board member.
Since 2015, Krumins has been part of MJZ’s award winning team that captured back to back Cannes Advertising Festival Palme d’Or awards in 2017 and 2018.