Partner & Executive Creative Director


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Eduardo Lima joined Wieden+Kennedy São Paulo in 2016 as a partner and Executive Creative Director, after a sabbatical year in Los Angeles dedicated to personal projects.

For 21 years, Eduardo worked at F/Nazca Saatchi & Saatchi as General Creative Director, creating memorable campaigns for Nike, Honda, P&G, Skol and Brahma among other major brands and was one of the main responsible for the outstanding creative trajectory of the agency.

His work is recognized by the most important advertising shows around the world. Among many accolades is the first and only Cannes Lions Film Grand Prix ever awarded to Brazil for the film “100” – celebrating the 100th anniversary of the first Leica photography camera. Edu’s professional career was always dedicated to creativity. As president of the Brazilian Creative Club he reinvented the club’s annual show transforming it into the most relevant event to the Brazilian Creative Industry.

Leading Wieden+Kennedy São Paulo’s office alongside Eduardo are Fernand Antonelli, Managing Director and Renato Simões, Executive Creative Director.