Tool of North America

Managing Partner of Digital


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Dustin is currently the Managing Partner of Digital at bi-coastal production company, Tool of North America. Since founding the digital group at Tool, Dustin has been responsible for leading the growth of the company’s digital business and overseeing the development of interactive content that merges the worlds of technology, art and advertising. Signature projects include “Clouds Over Cuba”, an Emmy award winning interactive documentary produced with the JFK Library in honor of the 50th anniversary of the Cuban Missile Crisis; “Jam With Chrome”, a groundbreaking online collaborative music experience for Google Chrome; “Take This Lollipop”, a haunting Facebook connect experience that is currently the fastest growing Facebook app of all time, and Daytime Emmy award winner, “In Their Chucks”, an innovative VR Film project for Google Cardboard and Converse, and “Remote Control Tourist,” a real-time, interactive storytelling project that was the most awarded US based digital project of 2014.

Before joining Tool, Dustin was Co-Owner & Managing Partner at digital agency Spacedog, with offices in L.A. and New York. In 2008, Dustin helped to negotiate Spacedog’s acquisition by Mendelsohn Zien and Hakuhodo, the second largest advertising holding company in Asia. Working with clients such as Airbnb, Facebook, Netflix, Google, Under Armour, Landrover, Intel, Starbucks, Nike and others, Dustin has overseen over 300 digital media projects across all digital platforms. His projects have been recognized with numerous awards, including at the Emmy’s, Cannes Advertising Festival, The Webby Awards, AICP Next, Clio Awards, One Show, SXSW, Ciclope, FWA, Awwwards, MTV VMA, AICP, OMMA and Davey Awards.

Dustin maintains an active presence in the interactive advertising and marketing industry serving as a judge for the Emmys, Webby’s, Davey Awards, FWA Mobile Site of The Day, .net Awards and AICP Next Awards; speaking at interactive conferences such as the Yahoo! Creative Summit, Creative Review Click Conference SF, the AICP Conference, SXSW Interactive Conference (2011, 2012, 2014), TV of Tomorrow, F5 Fest, Cannes Advertising Festival, NAB Conference and Seattle Interactive Conference; and holding membership in the International Academy of Digital Arts & Sciences. He is currently on the AICP Digital Board and Loyola Marymount University’s M-School Board of Advisors. He most recently spoke on the VR panel at the 2015 AICP Digital Boot Camp in New York.