GUESTS

DANIEL CROSS
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DANIEL CROSS

RECORD PLAY

CEO & Founder

UK

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Daniel Cross is founder and CEO of one of Europe’s largest independent music consultancies, Record-Play. Daniel combines his background in marketing with his experience in music publishing and artist management to provide clients with a multi-dimensional, strategic and ethical approach to integrating music into brand environments.
Established in 2004 and with offices in Barcelona and London Record-Play’s services include music licensing and clearance, as well as soundtrack supervision, use of music in marketing and general music and brand strategy their client roster includes adidas (retained music agency, and for whom Daniel is Global Music Manager), Google, Konami Games and Reebok Global. In 2017 Record-Play, together with Westminster University’s MusicTank published an ethical guide to music and brand collaboration called Unlocking the Sync, which you can download free here.