GUESTS

DAN LUCEY
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DAN LUCEY

BBDO NY

Executive Creative Director

US

Work →

Dan is currently an executive creative director at BBDO. His work has earned multiple awards at The One Show, Cannes, Clios, D&AD, The Andy’s, AICP, LIA and the Art Directors Club. Dan has also had the privilege to judge The One Show in 2011 and the LIA awards in 2014.

Since teaming up in 2012 with Chris Beresford-Hill they have been Executive Creative Directors, leading Foot Locker brands, Guinness and most recently, Red Stripe. They have also worked as a CD team on HBO and FedEx, at BBDO NY. They were recently included in Business Insider’s Most Creative People in Advertising Right Now, Adage’s 40 under 40 and Adweek’s Creative 100.

Their Foot Locker “Approved” campaign, featuring Mike Tyson giving Evander Holyfield his ear back, was covered on the front page of Mashable and rebroadcast by the Today show, CNN and ABC news. It was also featured in AdAge’s 2013 Ads We Loved and came in #1 on TBS’s Funniest Ads of the Year special.

Their most recent Guinness spot, “Wheelchair Basketball,” went viral overnight, landing on the front page of Buzzfeed, Reddit, Mashable and became a lead story on Good Morning America, the following day. It was named USA Today Ad Meter’s #1 spot of the year, Adweek’s #3 spot of the year, one of Forbes magazines Most Unforgettable ads of 2013, one of TED’s 10 Ads Worth Spreading, and was honored by the Christopher Reeves Foundation.

Prior to BBDO, Dan ran the Google account at Goodby Silverstein & Partners. Before that he was at Saatchi NY and Maddogs & Englishmen, NY. His “Talking Stain” campaign for Tide was named the #1 Super Bowl ad in YouTube’s 2008 AdBlitz poll, as well as one of the best Super Bowl commercials of all-time, according to Forbes. The campaign also went on to win awards at the Andy’s, Art Directors Club, Cannes, D&AD and One Show, as did Dan’s work for Crest (“Say Anything With A Smile”) and Fruit by the Foot (“Replacements”) which both won Gold at Cannes. When he is not working, Dan can be found at home bugging his wife and two small children.