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DAMIR MARIC
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DAMIR MARIC

MERCEDES-BENZ

Head of Global Campaigns and Product Content

Germany

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Damir Maric is Head of Global Campaigns and Product Content at Mercedes-Benz Passenger Cars.

Damir started his career as a creative in graphic design and advertising art direction before starting at Mercedes-Benz in 2002 to develop the corporate design and publishing. Since then he has worked across various business areas involving several creative projects before joining the Creative Development team.

2010-2016 Damir headed up the Creative Development team and since 2017 he is responsible for all global campaigns and product content, where he oversees brand and product creative development, including all international passenger car launch campaigns with his creative agencies. He and his team are also responsible for the brand’s tonality and look and feel. Tasked with evolving the communications to appeal to a younger target audience, he continues to play a major role in the progressive creative direction for the new generation compact cars with great international success.