Starting as a PA after finishing high school in the late 80s, Colin Howard has over 25 years experience in the commercials industry. Working through the production ranks, Colin started producing for Keith Rose mid-90’s at Velocity Films before joining Egg Films as a partner in 2000.
Over the past 15 years, as the majority shareholder, managing director and executive producer, Colin has established Egg Films as the industry leader in Africa: for 2013 / 2015, Egg was the top ranked South African production company. Egg’s awards cabinet includes six Grand Prixs and 44 Golds at The Loerie Awards; South Africa’s first Grand LIA; and Golds at Cannes Lions, the Clios, New York International, and the Andy Awards. The Gunn Report’s ‘Most Awarded Production Companies in the World’ feature regularly includes Egg.
Recently, Egg Films has become known for its viral music videos for the likes of Skrillex and Die Antwoord, which have over 170m views on YouTube alone. Skrillex Ragga Bomb was named Best Music Video at the One Screen Awards.
Building on that success, Colin co-founded Arcade Content in late 2014 to produce content that falls outside the realm of TV commercials, including brand films, web series, music videos, documentaries and more. In under two years, Arcade has already won Creative Circle Ad of the Year; the African Leadership Grand Prix at the African Cristal Festival; the Black Spear at The Assegai Awards; nine Gold Midas Awards; two Gold Bookmarks; two Gold Loeries; and a Bronze at Cannes Lions.
Colin has produced commercials in 22 countries around the world, is a long-standing EXCO member of The Commercial Producers Association, and sat on The Loerie Awards board.