CHRIS TSAOIn his 21 illustrious years in advertising and production, Chris Tsao joins RadicalMedia as their new Managing Director and Executive Producer in their Shanghai office to expand the company’s creative profile in Asia. Tsao joins @radical after a distinguished career of producing with some of the top international directors with some of the world‘s largest brands, including Audi, BMW, Cadillac, Citibank, HSBC Bank, Mercedes Benz, Pepsi, Proctor & Gamble, Unilever, to name a few.
He joined the company after spending five years as the Managing Director at Key Point Productions in Shanghai. Tsao reports directly to Frank Scherma and Jon Kamen to grow RadicalMedia’s influence in the Asian market. “What lured me to Radical is their key philosophy in telling stories to inspire, to entertain, to persuade,” says Tsao. “With their internationally, awardwinning directors, global production expertise and a company comprised of diverse teams who are versatile in multi-platforms, I feel 1.3 billion people in China are eager to hear those stories”.