Carl has spent the better part of his entire career running his own agency. Since launching Anomaly with his partners in 2004 he has been responsible for the guardianship and evolution of Anomaly’s proposition in an ever-changing, sometimes turbulent but always stimulating, industry. As importantly, with Anomaly surging in the U.S. and overseas, reinforcing the core principles, beliefs and values that underpin the seven offices –from LA to Shanghai– is a key focus.
Prior to launching Anomaly, Carl spent four years with TBWA as the Worldwide COO and CEO of its New York office. Whilst there, he drove both growth and change, and, even more pertinently, looked ahead at the ideal model for ‘the network of the future’. His experience in New York was a consequence of him selling his first successful agency start up in London to Omnicom/TBWA and re-locating to the States.
As part of his interest in advancing the entire industry, he also spent six years on the Board of Effie Worldwide, with four years as Chairman, helping champion the practice and practitioners of effective marketing.