Bethany Papenbrock’s affinity for problem solving and expertise in finding creative solutions for the toughest production challenges, has seen her rapidly climb the ranks to Head of Integrated Production at 180 Kingsday since joining in 2012.
Bethany began her professional career in New York City as an event planner, producing everything from Alexander Wang’s runway show for New York Fashion Week to UNIQLO’s shipping container pop-up shops. In 2007 she left for Seattle to head up production at experiential agency Neverstop, working for clients such as Nike, Delta and Microsoft, before moving to advertising agency Creature in the role of integrated producer.
Seeking adventure, she followed her dream of living abroad when she moved to Berlin in 2011 to work with VCCP, before crossing the border to the Netherlands to join 180 Kingsday where, for the past five years, she has been producing global campaigns for clients such as DHL, Asics and Playstation. It is because of her non-traditional professional trajectory that she truly understands 360 campaigns and what it means to be integrated. That is why she currently heads up the production department 180 Kingsday and has just launched the expansion of their in-house production department, 180 Studios.