GUESTS

ARIEL SOTO
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ARIEL SOTO

BBDO MEXICO

Vice President & Chief Creative Officer

Mexico

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Ariel Soto is a 14 years experienced creative from Mexico. He joined BBDO in 2008 and has developed creative work for PEPSICO, Frito Lay, Mars, AB InBev, Bayer, Devlyn, Nestle, Michelin, Visa, McDonald’s, Greenpeace and the Mexican Heatlh Ministry.

His work has been awarded in the most prestigious advertising festivals such as Cannes Lions, The One Show, D&AD, El Ojo de Iberoamerica and Ciclope Festival. In 2016 Ariel was jury for the Film category at the Cannes Lions Festival.