AOIFE McARDLEAoife McArdle is an award-winning Northern-Irish filmmaker based in Belfast.
Aoife’s background spans narrative music video, short film and commercial work winning multiple awards across the industries. Her break-through piece of work was the MVA-winning video ‘Open Eye Signal’ for Mercury Prize nominee Jon Hopkins, which she followed with an ambitious trilogy for the artist James Vincent McMorrow and work for Bryan Ferry. It was her powerful short film for U2’s ‘Every Breaking Wave’ that brought her eye back to Ireland, and prompted her thinking about writing her debut feature ‘Kissing Candice’ which premiered at Toronto International Film Festival this year in their ‘Discovery’ programme and celebrated a European premiere at Berlinale International Film Festival. As VICE magazine said in their coverage of ‘Kissing Candice’ – “Nobody does young and reckless better than Aoife McArdle.”
Aoife’s commercial reel is no less riveting, last year her work for Audi and Absolut voiced their dedication to gender equality and LGBT rights respectively. With memorable spots for Under Armour, Honda and Samsung she has carved out a position as a skilled and stylised director in the industry. Aoife was the only female director with a spot in the coveted Super Bowl ad break in 2017 and has won at leading industry awards shows including Cannes Lions, The British Arrows and D&AD. Most recently Campaign Magazine listed Aoife as one of their top 10 directors for the year and her ‘Good Odds’ and ‘Runner’ spots for the Toyota x Paralympics partnership blew television and online audiences away with powerful stories of perseverance and acceptance.