As Director of Content & Social Media for DDB EMEA, Anneli supports Global key clients (like Volkswagen, Heineken and McDonald’s) and DDB EMEA agency teams furthering their content & social media performance. The Director of Content & Social Media works across Tribal Worldwide & DDB EMEA offices to ensure consistently high quality social services are developed optimized and delivered further advancing DDB’s social capabilities. And leverages best practices into actionable and scalable solutions to meet key client needs and market demands.
As Social Strategy Director / Manager Content & Community at DDB & Tribal Amsterdam Anneli has been in the lead of all Content & Community related projects for the past 3,5 years. She was responsible for the management of the Content & Community department, development of the department’s services and the consolidation of relationships with future and existing clients of the agency.
Anneli Rispens has over 8 years of social planning and community management experience. She has worked for several global brands like Heineken, McDonald’s, KLM, Vodafone, ASML and AEGON. On a daily basis she helps companies leverage digital communities and branded content. She’s also responsible for the social crisis communication for both Heineken on a global and McDonald’s on a local level.
She frequently functions as a jury / speaker / moderator for conferences, and has organized The Social Conference in Amsterdam. She also contributes to the editorial agenda of the biggest Dutch business magazines (Emerce, Marketingfacts) and is the social media specialist for BNR, a news radio station in the Netherlands.
On a personal note, Anneli is a fitness and health fanatic, has a severe peanut butter addiction and is a runner by force, not by nature.