After finishing her Masters in Glasgow, Amanda began her career in the world of film festivals. She then moved from her native Scotland to Paris and joined Partizan, where she worked for 10 years as a producer for the UK and French markets, and set up the animation department and in-house studio, Partizan Lab. There she developed French directors for the international markets and worked on campaigns for Guinness, Halifax, 7UP and Coke.
In 2010, Amanda joined Quad Group in Paris to head up its animation and mixed media studio WIZZ, which she quickly put on the international map with the launch of FRIEND, a sister company in London, and various international partnerships.
WIZZ continues to thrive as a boutique graphic laboratory that develops it’s own directors of varying styles, and is dedicated to giving its artists the resources to produce their work, which is not limited to advertising but also includes short films, series, and exhibitions. Over the years WIZZ has been recognized by many international award festivals including Cannes, D&AD, ADC Global, The One Show, CLIO, Andy, and Epica.