Alice graduated in Anthropology and planned to become the Italian Margaret Mead. Things turned out differently when she discovered advertising at McCann Rome. In 2012 she moved to Berlin and landed a job at DDB. While hopelessly complaining about the German weather, Alice went from copywriter to Creative Director, helping the agency develop its focus on international clients. Currently she and her team are responsible for the European accounts of Sony, eBay and Deutsche Telekom. Alice´s work has been awarded across the major shows, including Cannes Lions, D&AD and a Grand Prix at the Euro Effies, and she has been part of several juries. In 2015, Alice founded the Berlin chapter of SheSays, a global network dedicated to women in the digital and creative business. She is not a morning person.