Alice is a Creative Director living in Berlin and working at antoni, where she leads global integrated campaigns for Mercedes-Benz. Born in Italy, she graduated in Anthropology and learned the ropes at McCann Rome. In 2012, she moved to Berlin and DDB, where she headed the European accounts of Sony, eBay and T-Mobile.
Alice told the story behind Bertha Benz’ ground-breaking journey, popped over 4000 glitter-filled balloons for Sony Bravia, launched the new A-Class getting a shout-out in a Nicki Minaj single and created Wi-Fi sniffing dogs for T-Mobile. Her work has been awarded across the major award shows (Cannes Lions, D&AD and Ciclope among others) and she has judged at several festivals (including Cannes Lions, Eurobest and Dubai Lynx). In 2015, tired of being the only woman in the room, she founded the Berlin chapter of SheSays.
Alice once wrote a song in Spanish for a commercial using Google Translate and was mentioned on a list of notable women along with Angela Merkel. The two things probably aren’t related.