Alex joined Electric Theatre Collective as Executive Producer and Partner in January of this year. His career began in 1997, cutting his teeth on the now iconic PG Tips TV commercials. Since then he has worked in all aspects of the commercials production industry; as a TV Producer at Grey London, running New Business at Knucklehead, long stints at The Mill and MPC and most recently as MD of Oscar winning animation production company Passion Pictures. This breadth of work makes Alex one of the most widely experienced commercial producers working in the industry today. He lives in North London with one wife, two daughters and a diabetic cat.