Alaina started her career as a technical product manager, and was always most comfortable in the machine room. When the ‘digital revolution’ hit, she would demystify technology and instill client confidence that there really was a beautiful image captured on the mysterious hard drive. Her skills lead toward connecting people and ideas. For the first 11 years of her career in advertising Alaina worked for Company 3-Method Studios building, establishing, and promoting (tirelessly) their brand presence. In early January of 2016 Alaina joined the newly formed CARTEL Editorial & Post Production as Director of Business development. At CARTEL she continues to inspire trust and a willingness to get the job done.