Graduated with honors in Economics and Commerce at Bocconi, she later decides to apply to the European Master in Audiovisual Management, which led her to live in Rome, London and Madrid. She begins her career in advertising as an assistant producer in New Partners, becoming then a producer in New Ways. She decides then to move from Production Companies to Agencies, and works first in Ammirati Puris Lintas and then in JWT, always as a producer. After that, she arrives at Filmmaster Productions, where she becomes Executive Producer in 2003, Partner in 2006, and CEO in 2007. In 2016, she enters The Family as Partner and CEO.