One of our few Portland natives, Susan Hoffman started her career as an art director at Pihas, Schmidt, Westerdahl before moving to TBWA\Chiat\Day Seattle. Three years later she came to Wieden+Kennedy as employee No. 8 and has spent the last 30 years defining the agency’s culture and setting the bar for creative excellence.
Susan has a tendency to shake things up a bit. That’s probably because she finds the status quo boring. Case in point, a walk past the Dakota building in New York City inspired her choice of The Beatles song “Revolution” for the Nike spot of the same name. She’s injected her unique perspective into some of the most memorable ads W+K has produced for virtually every client we’ve ever had. Susan is never satisfied unless the work feels fresh and interesting.
Since David Kennedy’s “retirement” in 1993, Susan has provided the visual yin to Dan Wieden’s storytelling yang. She’s worked as a creative director; opened our Amsterdam and London offices, serving both as executive creative director; and ran Wieden+Kennedy 12, our experimental ad school. Along the way she’s introduced the world to directors like David Fincher and Michael Bay and helped launch the careers of many of the most successful creative directors in the industry.
Under her leadership as executive creative director of the flagship office, Portland has rapidly grown to an office of over 600 people and earned a number of distinguished agency-of‐the-year honors from several leading industry organizations and publications. Susan has also been one of the most award-winning creatives in Ad Age’s Awards Report for the past four consecutive years.
In fall of 2014, she joined Dave Luhr and Colleen DeCourcy in the global management ranks, partnering with Colleen as co-global executive creative director. In this role, she continues to bring a unique perspective to preserving what makes this agency special, nurturing the creative talent within our walls and pushing forward to find new and different ways of working and thinking at a global level.