CATEGORIES

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COMMERCIALS and BRANDED FILMS up to 20 minutes, created for any media, can be entered in this section.

COMMERCIALS and BRANDED FILMS up to 20 minutes, created for any media, can be entered in this section.

COMMERCIALS and BRANDED FILMS up to 20 minutes, created for any media, can be entered in this section.

COMMERCIALS and BRANDED FILMS up to 20 minutes, created for any media, can be entered in this section.

Music Videos up to 20 minutes, created for a song with promotional or artistic purposes, meant to be broadcasted on any media can be entered in this section. Branded music videos should be entered as Branded Content Film in the Production and Post-Production sections.

This section is introduced to recognize the craft of creativity in commercial films produced to be broadcasted in TV, cinema, online platforms, social media and out-of-home experiences. The Jury will award the agencies, clients and/or creatives behind fresh, bold and effective film advertising ideas. Judging criteria will be the idea and the impact of the film or experience.

This section is introduced to recognize branded content and experiences that use cutting-edge technology, including data-driven methods and/or AI, to push creative boundaries to its limit across web, mobile, augmented reality, virtual reality platforms and social media.

The Jury will evaluate the vision and the storytelling skills of the director, as well as the visual elements used in the film, such as the shot composition, lighting, casting, set design, location, wardrobe, and remaining film-related aspects.

The Jury will evaluate the vision and the storytelling skills of the director, as well as the visual elements used in the film, such as the shot composition, lighting, casting, set design, location, wardrobe, and remaining film-related aspects.

The Jury will evaluate the vision and the storytelling skills of the director, as well as the visual elements used in the film, such as the shot composition, lighting, casting, set design, location, wardrobe, and remaining film-related aspects.

The Jury will evaluate the cinematographer’s artistic view and technical skills in the construction of a unique visual style, considering aspects such as shot composition, lighting, settings, textures, among others.

The Jury will consider the production design and art direction that inform the visual style and overall look of the film. Set design, location, other visual elements developed for the project will be considered.

The Jury will consider the casting director’s skills in selecting actors to play the main roles in the film, and the actor’s / actress’s skills to invoke a captivating performance and his / her contribution to the piece.

The Jury will focus on the artistry, the technical expertise and the creative vision to design the clothing, the styling, the make up and the overall appearance of a character.

The purpose of this category is to introduce new, emerging talented directors to the world. The Jury will evaluate the narrative and aesthetic innovation skills of upcoming directors in any kind of commercials or branded films, both in live action and animated films.

To be eligible in this category, directors must be up to 30 years old OR have had less than two years of experience as directors. The organization and/or the Jury, if necessary, will have the right to request in any stage of the contest.

As proof of age and experience, the entrant will have to upload an ID and a short summary of their professional experience. 

The purpose of this category is to recognize the outstanding execution achieved by a production team in a particular commercial. The Jury will evaluate the complexities and challenges of the project, the scale of production and the creative use of resources to deliver an extraordinary piece of advertising.

Besides the original film, companies should enter a case study or behind-the-scenes video, as well as a PDF or JPG file summarizing the brief, execution and results of the project. The PDF should be 3 pages maximum.

The Jury will evaluate the artistry and technical skills used to create visual effects and its integration with elements captured by a camera.

To enter this category we recommend companies to upload a breakdown in a separate file. The breakdown has to be 2 minutes in length max.

The Jury will evaluate the creative contribution of the editor to the idea, via the selection of the best shot of each take, the speed provided to the film, the assembling of images, dialogues, music, sounds or any other element present in the film.

The Jury will evaluate the colourist contribution to the visual tone and mood of the commercial. The focus will be on the original and superb use of colors.

To enter this category we recommend companies to upload a breakdown in a separate file. The breakdown has to be 2 minutes in length max.

The Jury will evaluate the use of animation techniques in video games. They will assess the animator’s craft to develop and animate characters, environments, movements and effects in video games trailers, cutscenes or cinematics.

To enter this category we recommend companies to upload a breakdown in a separate file. The breakdown has to be 2 minutes in length max.

The Jury will evaluate the visual elements created using 2D animation or Stop-Motion techniques. They will assess the animator’s craft to develop characters, environments, movements and effects in a commercial.

To enter this category we recommend companies to upload a breakdown in a separate file. The breakdown has to be 2 minutes in length max.

The Jury will evaluate the visual elements created using 3D/CGI animation. They will assess the animator’s craft to develop characters, environments, movements and effects in a commercial.

To enter this category we recommend companies to upload a breakdown in a separate file. The breakdown has to be 2 minutes in length max.

The Jury will evaluate the flawless use of of 2D, 3D, Stop Motion, Mixed Media or any other animation technique to create animated title sequences for feature films, short films, live events, exhibitions or games. Safety videos are also eligible in this category.

To enter this category we recommend companies to upload a breakdown in a separate file. The breakdown has to be 2 minutes in length max.

The Jury will evaluate the artistry, originality and technical skills behind the creation of animated characters. They will focus on the character’s appearance, visual style and personality, and its contribution to the film.

To enter this category we recommend companies to upload a breakdown in a separate file. The breakdown has to be 2 minutes in length max.

 

The Jury will evaluate the creation and the artistic use of sound effects, human or computer generated voices and/or elements of music to exacerbate images in any kind of branded film.

Judges will evaluate the creation of a totally new piece of music – instrumental or vocal– commissioned specifically for, and applied to, any kind of commercial film. The Jury will consider how the music helps the film tell its story as well as the composition itself, originality, arrangement & production.

Companies can upload the track on a .MP3 file for the jury to better appreciate the project.

Judges will evaluate the creative and intelligent adaptation of pre-existent music for a commercial, including remixes and cover versions. The quality of production, the originality of the remixing or the new version and the musical arrangements will be considered.

Companies can upload the track on a .MP3 file for the jury to better appreciate the project.

Judges will evaluate the creative use in a commercial of an already existing piece of music. They will take into account the reinterpretation of the song, how it works within the story and the quality of the production.

Companies can upload the track on a .MP3 file for the jury to better appreciate the project.

Jury will evaluate the vision and the storytelling skills of the director, as well as the visual elements used in the film, such as the shot composition, lighting, casting, set design, location, wardrobe, and remaining film-related aspects.

The purpose of this category is to introduce new, emerging talented directors to the world.
The Jury will evaluate the narrative and aesthetic innovation skills of upcoming directors in music videos.

To be elegible in this category, directors must be up to 30 years old OR have had less than two years of experience as directors. The organization and/or the Jury, if necessary, will have the right to request proof in any stage of the contest.

As proof of age and experience, the entrant will have to upload an ID and a short summary of their professional experience.

Judges will evaluate the cinematographer’s artistic view and technical skills in the construction of a unique visual style, considering aspects such as shot composition, lighting, settings, textures, among others.

The Jury will consider the production design and art direction that inform the visual style and overall look of the film. Set design, location, other visual elements developed for the project will be considered.

The Jury will recognize the use of 2D, 3D, Stop Motion, Mixed Media or any other animation technique in a music video.

To enter this category we recommend companies to upload a breakdown in a separate file. The breakdown has to be 2 minutes in length max.

The Jury will evaluate the artistry and technical skills used to create visual effects and its integration with elements captured by a camera.

To enter this category we recommend companies to upload a breakdown in a separate file. The breakdown has to be 2 minutes in length max.

 

The Jury will evaluate the colourist contribution to the visual tone and mood of music video. The focus will be on the original and superb use of colors.

To enter this category we recommend companies to upload a breakdown in a separate file. The breakdown has to be 2 minutes in length max.

The Jury will evaluate the creative contribution of the editor to the idea, via the selection of the best shot of each take, the speed provided to the film, the assembling of images, dialogues, music, sounds or any other element present in the film.

Short films up to 20 minutes commissioned by fashion, beauty and luxury brands, to be broadcasted on any media can be entered in this category.

The Jury will evaluate the talent and the storytelling skills of the director, as well as the visual elements used, such as the set design, the location and the wardrobe, the shot composition, lighting, casting and remaining film-related aspects.

Any non-branded short film (fiction, documentary or experimental; live action or animation) up to 20 minutes can be entered in this category. This includes experimental films that explore alternatives to cinematic and take storytelling to the next level. The Jury will evaluate the talent and the storytelling skills of the director, as well as the visual elements used, such as the set design, the location and the wardrobe, the shot composition, lighting, casting and remaining film-related aspects.

The purpose of this category is to celebrate the next generation of storytellers around the globe.

The Jury will evaluate the narrative and aesthetic innovation skills of upcoming directors in any kind of short films; commercials, music videos, documentaries and fictions, both in live action and animated films. To be eligible in this category, films must have been produced entirely by an individual student or team of full-time students from an accredited university anywhere in the world.

The students must submit a full-time-student certificate and a letter from the university confirming the film was produced with the support of the institution.

All commercials and other short form films including music videos, documentaries and fictions, both live action and animated, made with few resources for TV, internet, mobile, and/or other broadcast channels are welcome to participate in this category. In any case, the production budget must be under USD 70,000. The Jury will evaluate film craft aspects such as direction, photography, art direction and visual effects, among others.

Entrant companies have to state the total production budget.

The Jury will award the best comedic commercials, focusing on the script, the performance and the overall direction of the film.

The Jury will be looking for the best audiovisual advertising: outstanding ideas and superb execution. The creativity, the innovation, the impact, the brand storytelling and the final result will be considered. Branded Content projects, such as short films, series, music videos and other audiovisual pieces are eligible. Films up to 60 seconds can be entered in this category.

Besides the original film, companies have to upload a PDF or JPG file summarizing the brief, execution and results of the project.

The Jury will be looking for the best audiovisual advertising: outstanding ideas and superb execution. The creativity, the innovation, the impact, the brand storytelling and the final result will be considered. Branded Content projects, such as short films, series, music videos and other audiovisual pieces are eligible. Films over 61 and up to 120 seconds can be entered in this category.

Besides the original film, companies have to upload a PDF or JPG file summarizing the brief, execution and results of the project.

The Jury will be looking for the best audiovisual advertising: outstanding ideas and superb execution. The creativity, the innovation, the impact, the brand storytelling and the final result will be considered. Branded Content projects, such as short films, series, music videos and other audiovisual pieces are eligible. Films over 120 seconds can be entered in this category.

Besides the original film, companies have to upload a PDF or JPG file summarizing the brief, execution and results of the project.

This category recognizes exceptional creativity in out-of-home experiences developed to captivate audiences and customers in a physical environment (including retail, exhibition spaces or art installations) with the purpose of advertising a brand or product.

Companies should enter a case video, as well as a PDF or JPG file summarizing the brief, execution and results of the project.

The Jury will recognize exceptional artistry, innovation, and technical expertise in the creation of digital experiences across web, mobile, augmented reality (AR), and virtual reality (VR) platforms. The concept behind the project, the user interface, the visual elements, and the storytelling skills will be taken into consideration.

Companies should enter a case video, as well as a PDF or JPG file summarizing the brief, execution and results of the project and an URL (if applicable).

The Jury will recognize the innovative and strategic application of data-driven methods and/or artificial intelligence within the creation and production of branded content and advertising campaigns. From leveraging data and machine learning algorithms to utilizing AI throughout the various stages of production, submissions should show the transformative power of these new technologies to enhance creativity.

Companies should enter a case video, as well as a PDF or JPG file summarizing the brief, execution and results of the project and an URL (if applicable).

The Jury will be looking for the best film or video content created for distribution and consumption in an online platform.. The creative use of the specific web formats, interactivity and the consideration of the viewing habits of audiences, will be evaluated. Social media videos, commercials, short films, documentaries, web series, or any other type of video content that is elevated when viewed on a web platform is eligible.

Besides the original film, companies should include an URL where the jury can watch the film in its original context.