Ciclope is delighted to welcome Bart Mol, Pol Hoenderboom and Wesley Ter Haar to discuss Adidas Nitrocharge, a DDB & Tribal Amsterdam and MediaMonks collaboration.
Nitrocharge is a new boot that has been designed for a specific type of soccer player, known as ‘The Engine’- the player teams depend upon. When others stop, he continues, relentlessly, ferociously!
DDB & Tribal Amsterdam together with MediaMonks created; Nitrocharge your game.
A high energy, cutting edge game, where people are challenged to step into the shoes of ‘The Engine’ to find out what famous Engine player they resembled most.
Players could interact with their smartphone, which they intuitively connected through a small gameplay tutorial to their desktop.
And just like the boot itself, the more physical energy they put in, the more energy you got back.
In the crucial 92nd minute of the game you’re challenged to Nitrocharge five key-moments – which tie back to specific boot features – helping the Engine player to ‘nitrocharge the game’.
Nitrocharge your game was recently awarded with the FWA site of the month.